Best authentication for solo founders

Every app needs login, and building it yourself means password resets, session security, and OAuth edge cases eating weeks you don't have. Auth providers solve that for a monthly fee that usually starts at zero but can quietly balloon once you cross a user threshold. The real comparison is not features, it is where the free tier ends and what each extra user costs after that.

ToolFree tier
Clerk logoClerk$25/mo
Auth0 logoAuth0$35/mo
Supabase Auth logoSupabase Auth$25/mo
WorkOS logoWorkOS$125/mo per enterprise SSO connection
Kinde logoKinde$25/mo
Better Auth (self-hosted) logoBetter Auth (self-hosted)$0
Firebase Auth logoFirebase Authusage-based from $0.0055/MAU beyond 50k
[ What we'd pick ]

If you are already on Supabase, use Supabase Auth: it is bundled at every tier, free plan included (50k MAUs at $0, 100k on Pro), and it keeps users in your own Postgres. Starting fresh on Next.js with no database preference, Clerk's free tier (50k retained users, prebuilt UI) is the fastest path to shipped, at $0 until you scale, then $25/mo.

If an enterprise customer demands SSO, add WorkOS ($125/mo per connection, billed to that customer) or switch to Better Auth to get SSO free at the cost of self-maintenance. Avoid Auth0 unless enterprise buyers require it: the jump from free to $700/mo at 10k MAUs is the worst cliff in the category.

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