StackBest social scheduling & marketing for solo founders
Posting consistently on social is how most solo founders get their first users, but doing it by hand every morning eats an hour a day. A scheduler lets you batch a week of posts in one sitting and cross-post to X, LinkedIn, Threads and the rest, and a new wave of AI tools now generates the short-form content itself. Prices range from free to over $100 a month, and the pricing models (per channel, per social set, per plan tier) make comparisons genuinely confusing.
| Tool | Free tier | Paid from | Best for |
|---|---|---|---|
 Buffer$5/mo per channel | $5/mo per channel | Founders active on only 1-3 platforms who want a free start and predictable per-channel cost | |
| $8/mo | Founders building in public on X and LinkedIn who care about writing quality over platform coverage | ||
| $29/mo | Short-form video creators blasting the same clip to many accounts across TikTok, Reels, Shorts and X | ||
 Postiz$29/mo cloud | $29/mo cloud | Technical founders who will self-host to get a full scheduler for the cost of a VPS | |
 Hypefury$6/mo per channel | $6/mo per channel | Founders growing on Threads, Bluesky or LinkedIn who want automated engagement tactics cheaply | |
 Publer$5/mo for 1 account | $5/mo for 1 account | Cost-optimizers who want the lowest paid price across 2-5 accounts and do not mind add-on math | |
| $25/mo | Instagram-first founders who want a visual grid planner and link-in-bio in one tool | ||
 Fastlane$29/mo | $29/mo | Founders who want a stream of TikTok, Reels and Shorts content generated for them instead of just scheduled |
Most solo founders should start on Buffer's free plan (3 channels, 10 queued posts each) and pay nothing until posting volume forces an upgrade, then move to Buffer Essentials at $5-15/mo for 1-3 channels. If you live on X and LinkedIn and write threads, Typefully Starter at $8/mo is the better writing tool; note Hypefury has dropped X support, so it is no longer the default X growth pick.
Switch to Post Bridge at $29/mo only when you are blasting short-form video to 6+ accounts, or self-host Postiz for about $5/mo in VPS cost if you are technical and want unlimited everything. If your real problem is making short-form video rather than scheduling it, Fastlane's free plan is worth a test before paying $29-49/mo.
Skip Later unless Instagram is your main channel, because its $25/mo Starter caps you at 30 posts per profile with no add-on escape hatch.
Ask about these tools
[ Partnerships ] Building a tool solo founders should know about?
DM @monjodavKnow what your whole stack costs
StackTracker adds up every one of these, plus your hours.
Start tracking · $9/mo