StackBest web & product analytics for solo founders
You need to know if anyone visits your site and whether those visits turn into revenue, without burning hours in a dashboard built for enterprise marketing teams. The catch for a solo founder is that analytics costs sneak up in two ways: per-event pricing that scales with traffic you cannot predict, and privacy tools that charge 9 to 20 dollars a month for numbers Google gives away free. This category compares lightweight privacy-first trackers, full product analytics suites, and revenue-attribution tools built specifically for indie hackers.
| Tool | Free tier | Paid from | Best for |
|---|---|---|---|
 Plausible$9/mo | $9/mo | Founders who want a clean traffic dashboard they will actually check, and value EU hosting | |
 Fathom$15/mo | $15/mo | Indie hackers running a portfolio of 5+ small sites who want one flat bill | |
 PostHogusage-based from $0 | usage-based from $0 | Founders who need product analytics, replays, and feature flags, not just traffic counts | |
 Umami$20/mo | $20/mo | Cost-zero founders comfortable with a free cloud tier or running their own instance | |
 Simple Analytics€20/mo | €20/mo | Founders who want a free unlimited-traffic dashboard and only care about the last 30 days | |
 Google Analytics 4$0 | $0 | Founders spending on Google Ads or who need free analytics and tolerate the complexity | |
 Mixpanelusage-based from $0 | usage-based from $0 | Product-led founders who qualify for the free startup year and need serious cohort analysis | |
| $9/mo | Solo SaaS founders on Stripe who care about revenue per channel more than pageviews |
Start with Umami's free Hobby tier (100k events, 3 sites, $0) or PostHog's free tier if you also want session replays and feature flags; either covers a pre-revenue product at zero cost. Once you have Stripe revenue, DataFast at $9-19/mo is the strongest fit for StackTracker's audience because revenue-per-channel is the metric a solo founder actually acts on, and its MCP server plugs into an AI workflow.
Skip GA4 unless you run Google Ads (the consent banner and complexity tax outweigh free), and skip Mixpanel unless you get the free startup year, because $0.28 per 1k events gets expensive fast. Realistic monthly spend: $0 pre-launch, $9-20/mo once you are earning.
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Start tracking · $9/mo