Stack
folk
A lightweight CRM for contacts and outreach with a Chrome extension that imports people from LinkedIn.
What it actually does
folk is a contact and outreach CRM that feels like a spreadsheet rather than an enterprise sales system. Its folkX Chrome extension pulls people straight from LinkedIn into a pipeline in one click.
It is aimed at founders whose sales or fundraising runs through LinkedIn and who want a tool that takes an afternoon to set up. Standard includes email enrichment and outreach messaging allowances per member.
There is no free tier, only a 14-day trial, so you pay from day 15. It is an outreach CRM with no support inbox, covering the sales half of this category only, and some limits (like email-account sync) are gated behind the pricier Premium tier.
folk vs its main rivals
The tools people actually weigh against folk: HubSpot, Pipedrive, Streak. Same criteria for every column, including where folk loses.
| folk |  HubSpot | PPipedrive | SStreak | |
|---|---|---|---|---|
Pricing & access | ||||
| Free tier | No14-day trial | Yes1M contacts | No14-day trial | YesFree plan |
| Starting price | $24/member/mo | $15/seat/mo | $14/seat/mo | $15/user/mo |
| Annual discount | $24 vs $30 | Yes | Yes | Yes |
Platform | ||||
| One-click LinkedIn import | YesfolkX | NoAdd-on | NoAdd-on | NoNo |
| Spreadsheet-style UI | YesYes | NoStructured | NoPipeline | YesIn Gmail |
| Lives inside Gmail | NoSeparate app | NoExtension | NoExtension | YesNative |
Outreach | ||||
| Email enrichment included | 500/mo | Paid | Add-on | Add-on |
| Outreach messages included | 2,000/mo | Sequences | Campaigns | Mail merge |
Scaling & limits | ||||
| Multiple email accounts on base tier | 1 account | Multiple | Multiple | Multiple |
| Support inbox / helpdesk | NoNo | YesService Hub | NoNo | NoNo |
Developer & API | ||||
| REST API | Paid | Free | Paid | Paid |
- Fast to set up; spreadsheet-style interface rather than a Salesforce-like system
- folkX Chrome extension pulls contacts from LinkedIn in one click
- Standard includes 500 enrichments and 2,000 messages per member for solo outreach
- No free tier at all, so you pay $24-30/mo from day 15
- Standard syncs only 1 email account per member; a second requires Premium at $48-60/mo
- No support inbox, so it covers the sales half of this category only
Pay less for it
4 ways foundStandard is $24/member annual vs $30 monthly, saving 20% ($288/year vs $360)
Its enrichment and message allowances cover solo outreach; Premium is only needed for a second synced inbox
The 14-day trial unlocks premium features, so evaluate everything before committing
Attio — Comparable lightweight CRM with a genuinely free tier (3 seats, 50,000 records) if you do not need one-click LinkedIn import
StackTracker tracks what you actually pay for folk and every other tool, flags overpayment, and shows the dollars you would save by switching.
Is it the right tool for you
- Your sales or fundraising runs heavily through LinkedIn
- You want a pipeline tool that sets up in an afternoon
- You are willing to pay for a contact CRM from day one
- You want a free CRM tier → use Attio
- You need customer support tickets, not sales outreach → use Help Scout
Track what folk and the rest of your stack cost
StackTracker adds up every subscription, plus your hours, so you see the real number.
Prices and limits last verified 2026-07-20.